I believe that typography is a very underrated part of any
design. It is sometimes overlooked due to a captivating picture, or bright
colors. I have found three
different advertisements which all have effective typography, but all for
different reasons.
To start, we have this
Harry Potter poster. As everyone knows, Harry Potter was one of the biggest and
most popular stories of the past 15 years. Millions and millions of people read
the books and went to see the movies. One of the parts of the posters, which
drew my attention when I was very young, was the way the words “Harry Potter”
were written. Initially, you notice the different font that was used. It was
unlike anything I had ever seen at the time, because of its “wonky” looking
letters. I think this added a level of mystery to the story that intrigued many
people. I also really liked the way the letters looked like they were in 3-D.
The boldness of that 3-D look really makes the letters pop, and feel like
they’re coming at you. The most interesting part of the typography though is
the way the “P” in Potter has a lightning bolt coming down, just like the one
on Harry’s head. This holds a special place in my heart because in my family, I
was the first one to notice it and show it to my mother. Looking back, she had
probably already noticed it and was humoring me, but I digress. This made the
public think about “Why would there be a lightning bolt coming from that
letter?”. Of course, for people who already read it knew why, but for everyone
who saw it for the first time, it peaked their level of interest. For those
reasons, I think the Harry Potter poster has great examples of typography.
Next, we have the “Jamieson” logo, which is for health
products and vitamins. I think the beauty in this typography is a lot less
subtle, but still very effective. To start, the first thing I noticed was the
green lettering used. It’s common knowledge that green is the color of grass,
the leaves on trees, and the colors of different plants. When you see these
things there’s a level of comfort there, because that’s what it’s supposed to
look, and even smell like. The use of this color represents the natural,
healthy products that come with Jamieson, and I found it very effective.
There’s also the green leaf used for the dot of the “i” and the rainbow above
the word “Jamieson”. Both of these things added to the typography bring it all
together. While the rainbow isn’t actually a part of the words, it does bring
the colors together harmoniously, making it very soothing to the eye. The leaf
is vey effective too, because it’s another reminder of the natural products
that go into making these vitamins. I believe that these factors make this an
effective form of typography.
Last, we have this album for the Muppets, which features
Kermit the Frog on its cover. The genius for this album cover when it comes to
typography is extremely evident. The first thing that you notice about this
album cover is the giant picture of Kermit on the front. He’s a very
recognizable character, and will certainly draw almost anyone to take a closer
look. But, when you look closely, you can see that it’s the name of different
bands and groups that create the image. This is extremely cool, and very easily
will attract people to it. The way that they squished and pulled apart some of
the words and letters to make it create the face was brilliant. I also really
like the logistics of the title of the album. It’s key in creating any poster
of any kind that the title is in a prominent position. While it’s obvious here
that the image created is what attracts people initially, but the actual title
can’t be overlooked. They made the title a different color (the tongue of
Kermit), for one thing. The next part is the name of the album; The Green
Album. It’s the only part of the entire album that ISN’T green. I think that’s
super cool and completes the album cover in a very effective way.
My relationship with typography is very minimal. I’ve never
been into of any good at designing things, so I never put a ton of thought into
the creation of it. However, as a consumer, I do find it a very compelling part
of any sort of design that is created. There’s no question that little
subtleties of typography can really bring a design together. In the future, I
will certainly be thinking a lot more about that aspect of design. It’s quite
amazing how effective those words can be. Not even the words themselves, but
the way they’re presented.
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